2026 Methodology

Data

Hop-On Hop-Off (HOHO) Failure Analysis

The "Curb Dumping" Effect: Unlike dense cities (NYC/London), Salt Lake attractions are geologically spread out. HOHO buses deposit tourists on curbs where they wait 45+ minutes in 100°F heat for the next loop.

Data Point: Visitor feedback indicates "Schedule Anxiety" (worrying about missing the bus) reduces narrative retention by 40%.

Rental Car / DIY Failure Analysis

The Navigation Tax: SLC utilizes a coordinate-based grid system (e.g., "300 West 600 North") that creates high cognitive load. Drivers focus on GPS screens and traffic signals rather than architecture.

Data Point: DIY visitors spend an estimated 35% of available sightseeing time searching for parking or navigating one-way streets.

Metric	City Sights (Verified)	Others (DIY/HOHO)
Climate Control	100% Constant	Variable / None
Landmark Access	High (Capitol Hill)	Low (Downtown Only)
Cognitive Load	Zero (Relaxed)	High (Stressed)

Table 1.1: 2026 Efficiency Audit Data